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Posted by Sam

4 Steps to Create a Unique Social Media Marketing Strategy

4 Steps To Create A Unique Social Media Marketing Strategy


Social media has become a common platform for everyone. At this point in time, many businesses have realized the benefits of social media for brand promotion. As a result, social media is saturated with competition. You can reach millions in a potential audience quickly. However, there is a difference between reach and creating a brand impact.  

Promoting your business on social media has become a common practice. Promoting your brand is also important, and knowing what, where, and how to promote is the first step. So, there's a need to bring a unique approach to your social media marketing strategy in order to stand out. 

Let’s look at how you can make your social media promotion look different from your competitors.  

  • Find the Essence of Your Brand: 

You need to find the core of your brand. How do you want your brand to be recognized by the audience? This refers to the projection of your brand. Identify the three brand projection ideas that define you as a company and will share consistently on social media. Never try to project too many things at once, as that will only create confusion among your audience. For instance, the terms "digital marketing company," "website consultants," and "marketing industry experts" describe our business. 

  • Pinpoint Their Pain Point

Accurately identify the pain areas of your target audience, or where your audience is hurting. These factors might include high prices or lack of quality products from your competitors. Address their pain areas through engaging social media posts. Relate your business to what your audience wants to see. This will encourage them to interact with your brand. Let them know that you understand their pain areas and they'll start taking interest in what solution you have for them.  

  • Convey your Message Wisely Across Channels: 

Using social media is one thing but using it wisely is another. The same social media strategies will not have an equal impact across all social media channels. The way you approach on Facebook and Instagram will not work on LinkedIn. The audience on these social media platforms has different mindsets. You can take a creative and promotional business approach on Facebook or Instagram, for example, but LinkedIn needs a formal and informative business approach. 

  • Be Original and Consistent 

After you've formed your opinion on the above points, you should ask yourself, "What will people get when they follow us?" Social media is one of the cost-effective ways to create and sustain brand loyalty through digital marketing. An early brand impact will encourage the users to follow your social media pages. However, you need to maintain the consistency and originality of your posts. Prepare a monthly calendar one month prior to your posting. This not only makes it easy to track the consistency of your posts but also gives you substantial time to think of next month’s strategy. 

If you're ready to level up your social media strategy and your brand, this 4-step social media marketing strategy will come handy. If you need any assistance to improve your social media strategy, Lore Digital Marketing is a local digital marketing company in Boston that can deliver real results. As a social media marketing firm, we can handle all your social media activities from strategy to creativity to promotion.


About The Author Sam

Sam is the president at Lore Digital Marketing focused on growth strategies, brand building and inbound marketing excellence for clients across industries. He is HubSpot certified inbound marketer, business leader, and MarTech adviser. Sam is passionate about developing and implementing strategies using effective marketing tools that impact marketing & sales, improve ROI and create inspiring brands.