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Posted by Sam

5 Important Foundations Of A SEO-Friendly Website Design

5 Important Foundations Of A SEO-Friendly Website Design

 

When you are running a business in this fast and competitive digital world, your competitors will monitor your every move. Irrespective of what customer base you have so far, the main competition is online. You may have a website, but receive no online traffic and wonder what the problem is. To ensure online visibility, you need to build the proper foundation for your website’s SEO.

By following the tips below, you can improve your website’s SEO and ultimately its visibility.

  1. It needs to be Responsive

    It is a rule of thumb that every business should have a responsive website design, especially local businesses. Choosing the best local SEO services to stay competitive in mobile searches is very important. A survey from Boston, Massachusetts showed that 50% of users in Boston who perform a local search on mobile devices, visit that store within a day of their search. This study also showed that 78% of these searches lead to offline purchases.

  2. Optimized Content

    The second most important step in getting more traffic is to optimize your website content. SEO is all about being accessible to your prospective clients with the help of keywords. Therefore, it’s important to place your content and keywords in the right location on each page. Here are some of the best positions where you can utilize your keywords effectively:

    - Title Tag

    - Meta Description and Keywords

    - Website Slogans

    - Navigation

    - Footer Links

    - H1, H2, and H3 Tags

    - Bullet Points

    While doing this, make sure you have selected a set of keywords that will generate quality b2b leads for your business.

  3. Optimized Website Images

    Images are often an overlooked aspect of SEO and website optimization. However, a digital marketing company that offers the best local SEO services knows the importance of images within the foundation of an SEO-friendly website. In order to improve the load time of your website, you need to optimize these images, making sure to keep the images file size as small as possible, so that mobile visitors can experience a faster loading time.

Sam

About The Author Sam

Sam is the president at Lore Digital Marketing focused on growth strategies, brand building and inbound marketing excellence for clients across industries. He is HubSpot certified inbound marketer, business leader, and MarTech adviser. Sam is passionate about developing and implementing strategies using effective marketing tools that impact marketing & sales, improve ROI and create inspiring brands.

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