It’s hard to taste success unless you have the ability and potential to make the right decisions, in the right place, at the right time. Most successful businesses would agree. In today's increasingly online world, the key to every successful business is a strong online presence. Your future customers are online right now – searching, shopping, watching, reading, posting, and sharing. With the right digital marketing company, this online traffic will pay attention to your website as well. After all, your website is your primary online marketing tool.
So the question is – when's the right time to redesign your business website? We’ve come up with 5 important signs to help you decide whether you should approach a professional website design company.
Your Current Design Isn't Flexible Enough:
A good website design gives space for experimentation, maintenance, and updates. Do you need expertise in website coding to make a simple image or text change? If you’ve spent hours or weeks on each new section during the website redesign process, you've been doing it wrong! Nowadays, businesses opt for website redesign with updated CMS that makes content changes both easier and faster.
Web Trends Changed Before You Did:
There are many businesses who overlooked the responsive website design trend. These businesses ultimately paid the price since it hampered their search engine ranking. Responsive website design improves the user experience and accessibility on different devices. This not only improves your lead generation funnel, it also improves your rank on search engines. Making your website responsive on every device during the website redesign process is one of the important foundations of an SEO-friendly website.
You Haven't Updated In Ages:
This usually happens with companies that consider websites a lower priority. This also happens when you get busy growing your business and don’t realize that things have changed around you. In such cases, following trends is a great way to convey the message to your audience that you are working to offer them a better user experience.
Your Products Or Services Are Outdated:
A new product, service, or a whole new product line can all be reasons to redesign an existing website. For example, if you change your focus from business-to-client to business-to-business, or vice-versa, you may want to change your marketing approach. Make sure that your website sends the same message as your product and marketing.
Your Competitors Are Ahead:
If you build your website correctly, you can make your business stand out from your competition. When you're just starting your business, following current market trends can send a message that you're serious about your business. However, you need to eventually understand that following competitors doesn’t mean copying what they're doing. When you redesign an existing website, using patterns and layouts common to your industry is generally a good idea.
If any of these above signs stand out to you, it might be time to redesign your website. Be prepared. Whatever the reason for redesigning your existing website, just make sure that your website design company has the rights tools to improve your business.
Lore Digital, a professional website design company in MA, has helped hundreds of different organizations and businesses create new websites. Our expert website design and development team has the experience and skills to craft a responsive, modern, and professional websites. Don't lose any more business to poor online marketing.
Contact Lore for a free marketing consultation today!
Lina Bifano is the Vice President at Lore Digital and has worked to help businesses achieve their goals through digital marketing solutions. Her extensive knowledge and solid background make for a unique and witty commentary that's both relatable and educational.
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LORE, a digital marketing company in Sturbridge, Boston MA is comprised of a team of skilled experts who take pride in their work by providing businesses with top-notch, unique website design, SEM, SEO, PPC, and mobile web applications.