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Posted by Sam

6 Power-Packed Tips to Strengthen Your Digital Marketing!

How to Strengthen Your Digital Marketing Strategy

 

We're back with another interesting article for all the fitness clubs out there. We always like to relate digital marketing concepts to the fitness industry. We hope this helps to better convey our marketing philosophy and process. For instance, personal trainers design fitness routines for individuals. Later, they add a few drills to their routine to develop further improvements.

Consider the same concept of gradual improvement and apply that to your marketing methods. Most fitness clubs today prefer digital marketing methods. Similar to any fitness program, you need to strengthen your digital marketing strategy to bring further improvements to your enrollments.

You can apply these 6 power-packed tips to strengthen your digital marketing strategy: 

  • Have a Great Website

Whenever potential members first visit a fitness club, they look at the fitness of the trainers, club manager, and the owner. Agreed? In the same way, all your digital marketing efforts like social, emails, etc. will lead your prospects to your website. Your website is the center point for all your social media efforts, SEO, paid campaigns and even banner ads. Therefore, it is important to start with an impactful website. Remember, even if your health club isn't open 24/7, your website is.

When it comes to web design, remember these 3 simple but important rules:

  1. Make sure your website is responsive to offer the best user experience on different devices
  2. Have a clear and simple call to action that will guide your visitors through your webpages
  3. Use a reliable content management system to conveniently and accurately update your website's content
  • Use Social Media to Boost Your Online Performance

With millions and millions of smartphone users and subscribers to platforms like Facebook and Twitter, there should be no need to explain why social media is the best channel for brand awareness. However, it is important to know what to promote and how to do it.

  1. Promote Your Trainers on Social Media: Your trainers and staff are part of your brand on social media. Since they work with your members to train them on the floor, you should make them visible, highlight their experience, and engage your audience. This will increase existing members' trust in your club and make your potential members more comfortable in making a decision.
  2. Share Your Moments: Social media platforms are made for sharing stories and highlights about your business. Let your audience know about your specialized workout routines or fitness drills like tabata, zumba, or yoga. This will help your audience get better acquainted with your fitness club's environment.
  • Make Video Guides

Videos are the best way to engage your potential members. Videos carry the highest capacity for direct engagement because they convey a great deal of emotion and action. Making video guides is even a decent substitute for consulting your audience one-on-one. The following video types are the most effective and engaging for the fitness industry:

  1. Instructional videos
  2. Member testimonials
  3. New instructor introductions
  4. Events or competitions

These type of videos will help your potential members make a decision about the value of your fitness club's brand. Make sure that you post the videos on YouTube as well as Facebook. As part of Google, YouTube is the world’s second-largest search engine. A YouTube video can easily be embedded on your website.

  • Blog About Common Questions

With the fitness industry's shift from traditional marketing to digital marketing, relevant content has become more important. Blogging is a win-win activity for you and Google. It benefits you in SEO and satisfies Google’s standard of providing the best possible referral to fulfill a searcher’s request. Apart from this, blogs are one of the best mediums to educate and resolve the queries of your potential customers. You can blog about the benefits of diets, healthy food recipes, fitness tips, and more.

  • Advertise to Get Returns

The fitness industry is saturated with clubs and the competition has gotten really tough. To cut down on your marketing costs, you need to search for the most cost-effective advertising channels. However, you should first make sure that these investments give you quality returns. For instance, when investing in online advertising, you should be aware of what your cost per click is. You have to keep in mind that the cost for a click does not equal a new member’s enrollment fees. A click means that someone has just visited your website, landing page, or offer. They're not a member yet. Advertising to a demographic clearly is the best way to convert that person into a member.

  • Get Yourself a Mobile App

It's difficult for any fitness club to find ways to create brand awareness and maintain brand loyalty. A mobile app can help you go a long way to manage both of these situations. Consider offering some free fitness exercise videos to attract new members. You could even add a functionality for your existing members to see statistics about their progress and save diet plans. This convenience will add value to your existing gym members while also creating opportunities to acquire new members.

Together, these 6 power-packed tips will ensure high digital marketing performance for your fitness club. We highly recommend adding variations to your digital marketing routine just like your fitness routine. Remember, you wouldn't want either routine to get stale and repetitive. If you're looking for expert advice on your marketing strategy, Lore Digital is an experienced digital marketing company in MA. While you focus on training your clients, we can upgrade your digital marketing strategy to maximum performance. Our monthly performance reports help to fine tune your business strategy.

Call us to get a FREE consultation today!

Sam

About The Author Sam

Sam is the president at Lore Digital Marketing focused on growth strategies, brand building and inbound marketing excellence for clients across industries. He is HubSpot certified inbound marketer, business leader, and MarTech adviser. Sam is passionate about developing and implementing strategies using effective marketing tools that impact marketing & sales, improve ROI and create inspiring brands.