Generating Leads in B2B Marketing with Clear Conversion Path
Like you always aspire for new things happening every day in your life to maintain the excitement, your b2b business too needs new customers on a regular basis to ensure its smooth running. If you are also looking (like everyone is) for b2b lead generation, some fresh names of real potential customers who wants to know more about your business then you seriously need some strong, clear and effective online marketing strategy in your mind.
Many business owners are going through the same phase. Be it well-established businesses, they are always searching for new potential customers for expanding their business further or be it the startups who desperately need the leads for coming out phase what we called it as Break-Even Point. Everyone wants to come out of this phase, but frankly speaking, the cycle of business to business lead generation is a Labyrinth from where you cannot find a way to escape unless you have a clear vision and strong strategy.
Around 80% of the business owners don’t realize that they need to try different concrete b2b marketing strategy for finding a way to escape than just going with the traditional techniques (Emails, Tele-calling, etc.), do not get the expected ROI and are lost in the labyrinth. Out of which 30% of them doesn’t even know that they are caught in it. That’s where you get frustrated and start using other conventional trial and error techniques without doing a research which not only consumes your time but also diverts your concentration from your core business. So, unless you are not clear with what problem you are facing, you cannot find the solution. The remaining 20% where to focus and that’s the reason they have succeeded. What they must have done?
As they say – “It isn't that they can't see the solution. It is that they can't see the problem.”
Now, while making a marketing strategy or here we would say lead generation strategy, we always map ‘plan A’ and ‘plan B’ as an alternative options in case first plan doesn’t work. But, here we make a common mistake of going with conventional marketing techniques for both the plans. What if plan B also fails? This is where modern Digital Marketing techniques comes handy.
Like conventional marketing, digital marketing strategy is also a vast area to explore but the only thing is most of the businesses are not aware that digital marketing is the key to come out of the labyrinth. Gone are those days where we were dependent on the traditional techniques. Digital marketing techniques like National/Local SEO and SMO have a proven record so far when it comes to business to business lead generation. These are the best digital marketing techniques which the remaining 20% businesses use to ensure their smooth flow of lead generation. Instead of being frustrated, they take it as game and enjoy doing so. In simple words, digital marketing is a tool to predict lead generation.
Before investing in any marketing technique for revenue generation, just remember - ’The Lead Generation Process Starts by Finding out Where Your Target Market Lives on Web'.
Sam is the president at Lore Digital Marketing focused on growth strategies, brand building and inbound marketing excellence for clients across industries. He is HubSpot certified inbound marketer, business leader, and MarTech adviser. Sam is passionate about developing and implementing strategies using effective marketing tools that impact marketing & sales, improve ROI and create inspiring brands.
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LORE, a digital marketing company in Sturbridge, Boston MA is comprised of a team of skilled experts who take pride in their work by providing businesses with top-notch, unique website design, SEM, SEO, PPC, and mobile web applications.