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Posted by Lina Bifano

The Rise of Video Marketing and How It Affects Your Business

The Rise Of Video Marketing And How It Affects Your Business


Video marketing is changing the way businesses execute their marketing strategy. Today, video marketing is one of the hottest topics trending among entrepreneurs. As per the study, online videos will get 55% of the total consumed online traffic in 2016. 96% of B2B organizations use online videos in their marketing strategy. Video marketng campaigns often result in increasing ROI for businesses.

  1. Provide Company Insight through Videos (Branding)

    People love to find out about companies back story, latest details, upcoming products, and services. Online video marketing makes it easy for a business;

    • To share the brand story
    • Information
    • Engage with the audience
    • Provide an opportunity to connect

    That is to build long term relationships through real-time storytelling.

    People enjoy watching videos. About 65% of consumers watch videos that last longer than 30 minutes. It creates the opportunity to develop a strong brand presence and increase business profit.

  2. Video Marketing is Exploding

    The marketing demand for online videos is growing in the industry. Video marketing is exploding in the business world. It is considered as the best medium to educate consumers & build up an emotional connection. 

  3. Helps Branding

    Video marketing is not just for websites. It is effective for social media channels too. About 95% of the US population surfs social media sites where 77% of them watch online videos. Video marketing helps every brand to reach their targeted audiences through social media channels.

  4. Multi-Channel Video distribution

    Until, YouTube was the only video sharing platform available. But today, there are many other social media channels to share videos. For instance; Facebook, LinkedIn, Twitter etc. These platforms connect every brand with their audiences, through online videos!

    Today, consumers are on every social media channel. Video marketing strategy can help businesses to target their audiences in more meaningful ways. Best of all, videos can be easily  shared across different channels reaching a wider spectrum of the audience!

    Lore Digital is a digital marketing company that provides services. For example; SEO, paid marketing, social media marketing, and website design. We help every business reach their target audiences and fill their funnels with “relevant leads”. Feel free to contact our experts about how you can fill your sales funnel. And how you can have a cost-effective digital marketing strategy?

Lina Bifano

About The Author Lina Bifano

Lina Bifano is the Vice President at Lore Digital and has worked to help businesses achieve their goals through digital marketing solutions. Her extensive knowledge and solid background make for a unique and witty commentary that's both relatable and educational.