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Posted by Lina Bifano

What You Need to Know About User Experience Design

What You Need to Know About User Experience Design

 

Introduction

The audience, or to be precise, the targeted audience, is the most important part of your business. From launching a new product or service to a business website and marketing strategy, you have to keep your targeted audience front and center. A website, however, is one of your sales tools that is available for your audience 24x7. When you think of having a professional website design, you have to consider the user experience. Gone are the days when user experience testing and practicing was optional. If users don’t find your website engaging, they’ll quickly bounce from your website to your competitor’s website. Today, the online competition is so intense that you can't afford to lose your website visitors to a competitor.

Defining User Experience

According to Google, user experience is the overall judgment of a person using a website or computer application, especially in terms of how easy or pleasing it is to use. Just below Google's definition, you’ll find a short quote that reads, "If a website degrades the user experience too much, people will simply stay away." Offering a good user experience means allowing your user to find information and complete actions as quickly as possible. It helps in guiding the user through the website to get the desired information in an interactive way. Identifying the Problems Now that you’ve got the concept right, how and when would you know that your website isn’t offering the best user experience? Gaining website visitors but not converting them into leads is a primary sign of poor user experience. Perform a root cause analysis. Check the analytics of your website and landing pages to identify the problem. This will help you find opportunities for improvement and take the corrective actions. Here the question arises, what do you check in analytics? Let’s make that easy for you. The following factors are what you need to check:

1. Time on Site

How long are visitors staying on your website? If they aren’t staying, it’s the website design and overall experience that’ll keep the visitors interested and engaged.

2. Bounce Rate

A website offering good user experience (UX) encourages the visitor to explore the website. If your website design is outdated, your visitors won’t rate you as a credible source of information. This leads to a high bounce rate. Updating your website regularly will help lower your bounce rate.

3. Exit Pages

It's important to analyze each page with high exit rate - especially the pages with the potential to convert the visitors into leads. Are they offering value to the user and providing information effectively?

4. Feedback

Always ask for feedback about your website. This can help you design more appealing and engaging website for your users.

The Solution: A/B Testing

A/B testing refers to offering different variations of your web pages to see which one works the best for you. Put yourself in your targeted persona’s shoes. Try to understand what they’re looking for and why they’re visiting your website. Try different variations of call-to-actions, icons, color, font styles, and layouts. Look at the aspects of modern website design that have a high impact on your visitors. Promote helpfulness and simplicity. A/B Testing enables you to find and eliminate the issues from your design. A/B Testing also provides you with the information you need to identify any problems so you can increase click-through rates and generate business.

Generating Business Through User Experience

It’s the first impression that makes all the difference. Maintain the consistency of your website across all devices, whether desktop, tablet, or smartphone. Make sure you offer the same user experience. Today, close to 80% users are accessing business websites on mobile devices. Think of your buyer’s persona and offer the best user experience in your digital marketing campaigns. Once you succeed in providing the best experience to the user, it’ll enhance your reputation, increasing your credibility and trust. This’ll have a good impact on your buyer’s decision-making cycle. When you optimize the user experience, you get an opportunity to stand out ahead of your competitors.

Optimizing the user experience will result in –

  • More page views
  • More engagement and interaction
  • Reducing website bounce rate
  • Increased contact form response
  • Increased sales

Once your business website starts performing effectively, it’ll encourage web visitors to take action. In turn, you'll generate higher profit. Our experts at Lore Digital – a preferred website design company in Massachusetts - are known for designing supreme websites with highly rated user engagement. After working for several different industries, we can understand and define your buyer’s persona. If your existing website is hurting your business, please contact us for a FREE, no-obligation consultation.

Lina Bifano

About The Author Lina Bifano

Lina Bifano is the Vice President at Lore Digital and has worked to help businesses achieve their goals through digital marketing solutions. Her extensive knowledge and solid background make for a unique and witty commentary that's both relatable and educational.