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Posted by Sam

4 Steps to Create a Unique Social Media Marketing Strategy

4 Steps To Create A Unique Social Media Marketing Strategy


Social media has become a staple platform for everyone. At this point in time, most businesses have realized the benefits of social media for brand promotion. As a result, social media is saturated with competition. You can reach millions of potential clients instantly. However, there is a difference between reaching an audience and creating an impact.

Promoting your business on social media has become a common practice. Promoting your brand is also important, as well as knowing what, where, and how to promote your business. There's a need to bring a unique approach to your social media marketing strategy in order to stand out.

Let’s look at how you can make your social media promotion look different from your competitors.

  • Find the Essence of Your Brand

You need to find the core of your brand. How do you want your brand to be recognized by your audience? This refers to the projection of your brand. Identify three brand projection ideas that define you as a company that you’ll share consistently on social media. Never try to project too many ideas at once, as it will only create confusion amongst your audience. For example, the terms "digital marketing company," "website consultants," and "marketing industry experts" describe our business.

  • Pinpoint Their Pain Areas

Accurately identify the pain areas of your target audience, or where your audience is hurting. These factors might include high prices or lack of quality products from your competitors. Address these pain areas through engaging social media posts. Relate your business to what your audience wants to see. This will encourage them to interact with your brand. Let them know that you understand their pain areas and they'll start taking interest in what solutions you have to offer them. 

  • Convey Your Message Clearly Across all Channels

Using social media is one thing, but using it wisely is another. Not all social media strategies will have the same impact across all social media channels. The way you approach your campaign on Facebook and Instagram will not work on LinkedIn. The audience on these social media platforms have different mindsets. For example, you can take a creative and promotional business approach on Facebook or Instagram, but LinkedIn needs a formal and informative business approach. 

  • Be Original and Consistent

After considering the points discussed in this article, ask yourself, "What will our audience gain from following us on social media?". Social media is one of the cost-effective ways to create and sustain brand loyalty through digital marketing. An early brand impact will encourage users to follow your social media pages. However, you need to maintain consistency and originality when posting. Prepare a monthly calendar one month prior to your posting. This not only makes it easy to track the consistency of your posts, but also gives you substantial time to think of next month’s strategy. If you're ready upgrade up your social media strategy for your brand, this 4-step social media marketing strategy will come in handy. If you need any assistance to improve your social media strategy,  Lore Digital Marketing is a local digital marketing company in Boston that can deliver real results. As a social media marketing firm, we can handle all your social media activities from forming a strategy, to creativity, to the promotion of your brand.


About The Author Sam

Sam is the president at Lore Digital Marketing focused on growth strategies, brand building and inbound marketing excellence for clients across industries. He is HubSpot certified inbound marketer, business leader, and MarTech adviser. Sam is passionate about developing and implementing strategies using effective marketing tools that impact marketing & sales, improve ROI and create inspiring brands.