Ways To Create and Sustain Brand Loyalty Through Digital Marketing
Ways To Create And Sustain Brand Loyalty Through Digital Marketing
Enterprises can be divided into two types – large enterprises and SMEs. What makes a large enterprise sustainable? What makes SMEs develop into a large enterprise? The answer to both questions is “brand loyalty.” Brand loyalty plays a vital role in a buyer’s decision and ensures a company’s success. Big brands are known quantities, so buyers mostly prefer affordable options from the biggest brands. As a result, SMEs find it difficult to compete against these big brands.
SMEs look to develop their brand loyalty. Meanwhile, large enterprises always have the challenge of sustaining their brand loyalty. Below, we’ve listed 5 simple ways that can help create and maintain brand loyalty.
Involve the Customer in Your Content
Try to include your customers in your content. You can add some of your recurring customers names or photos (after asking them for permission, of course) on your website, blogs, or social media channels. Make them feel special, like they are a part of your business.
Use Social Media
Use social media channels to improve the customer experience. Since social media channels can add a more personal feel, they work the best to create customer engagement. At times, your customers will need your help immediately. If they don’t get help or information as soon as possible, they might become disappointed in the way you conduct business. Thus, you should have a medium for direct communication and ask for feedback.
Choose the Best Digital Marketing Channels
Always look for opportunities to get in touch with your audience through the trending digital marketing channels. For example, Snapchat has been trending recently, only second to Facebook. Choosing an appropriate channel also depends on your business type. Let your audience know that you share common interests.
Develop a Point System
Developing a point system can be very beneficial. Offer some reward points to your recurring customers to encourage repeat business. This concept was introduced by shopping malls offering membership cards to gain loyal customers. The same model has been continued digitally through loyalty bonuses, reward points, and cash-back incentives.
Celebrate Your Customers
Celebrating your customers is a good way to make your audience feel special. Offer them some discounts or special offers on their birthdays and anniversaries. You can either send push notifications to your audience or drop them an email.
These 5 ways are not only effective, they’re cost-effective. In the end, brand loyalty is all about staying connected to your recurring customers wherever they are.
Most of the time, businesses don’t have the time to do all of these required online activities. Here’s where Lore Digital Marketing, a digital marketing company in MA, steps in. We help by managing all of your digital marketing activities. With our extensive research and analysis records, we help SMEs and large enterprises plan and execute a tailored digital marketing strategy regardless of their industry. After all, every business has a different approach and needs different digital marketing strategies.
Sam is the president at Lore Digital Marketing focused on growth strategies, brand building and inbound marketing excellence for clients across industries. He is HubSpot certified inbound marketer, business leader, and MarTech adviser. Sam is passionate about developing and implementing strategies using effective marketing tools that impact marketing & sales, improve ROI and create inspiring brands.
If you find this article useful, don't forget to share.
LORE, a digital marketing company in Sturbridge, Boston MA is comprised of a team of skilled experts who take pride in their work by providing businesses with top-notch, unique website design, SEM, SEO, PPC, and mobile web applications.