Why and When Should I Redesign My Business Website?
Why Do I Need a Website Redesign?
It's essential for any business to have a user-friendly, responsive website. Your potential customers, while doing their research, search your business online. They also look at your competitors before they call you or fill out a "request a quote" form.
Think of the internet as a big shopping mall and website as your store front. With so many stores available with a similar business, your buyer will visit the one that will attract them the most. Having a store is important, but, having a store that offers the best user experience is more important. This is one of the core reasons you should consider a website redesign.
It’s a fact that many companies understand the importance of upgrading their website to a more user-friendly site and see the problems with their current one. However, they are still unsure about when to start the redesign process.
Here are some answers to your concerns about your website redesign process.
My Website Looks Outdated Compared to My Competitor’s Website
This is the most noticeable reason for a website redesign. It is important for your business to redesign their website when it is subpar to your competitor's website. This could hurt the business, especially if users are choosing between several competitors. Consumers most likely go with a company that has a professional, easy-to-use website. It reflects that the company is growing and following the latest trends and technologies.
My Website is Difficult to Use on a Mobile Device
It used to be easier to design a business website for desktop computers only. However, considering the majority of mobile users and searches, a mobile-friendly website is a must. If you open your website on your mobile device and feel like saying:
“Hey, this is not the site that I see on my desktop!”
“Why do I have to zoom in to read the text?”
“It was looking perfect on my desktop.”
If you have one of these concerns, you need to think of redesigning your website.
My Website Design Does Not Reflect My Latest Business and Marketing Strategy
Just like your marketing activities, your website should always be aligned with your latest business and marketing strategy. If you look at your website design and feel like your business strategy and website are not on the same page, here’s a wakeup call for you. If your website doesn’t reflect your marketing approach, there’s no point in investing in the marketing channels.
I'm Not Seeing Business Results From My Current Website Design
If you are able to bring traffic to your website, congratulations on your marketing efforts! However, is your website design able to convince and convert them into your clients? Is your website able to bring in sales or contributing to your business goals? If the answer to all these questions is ‘no’, then it’s time to consider a redesign that contributes to your business.
Updating Content on My Website is Difficult
You would never want to stick with the same business vertical, service, or product. At some point, you will want to add new products and services onto your website. When you decide to update the content on your website, you will need to know how to update your website content. If you are dependent on your web design company for updating content, you will have to wait for the new content to go live. It's necessary for you to use a web design company who can provide you with a web design that has a user-friendly Content Management System (CMS).
It doesn't matter if you do it yourself, hire a freelancer, or a web design company to do it for you. A website redesign involves time and allocated funds. The best part, though, is the excitement of having a brand-new online presence at the end of the process that you will be proud to show everyone.
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Sam is the president at Lore Digital Marketing focused on growth strategies, brand building and inbound marketing excellence for clients across industries. He is HubSpot certified inbound marketer, business leader, and MarTech adviser. Sam is passionate about developing and implementing strategies using effective marketing tools that impact marketing & sales, improve ROI and create inspiring brands.
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LORE, a digital marketing company in Sturbridge, Boston MA is comprised of a team of skilled experts who take pride in their work by providing businesses with top-notch, unique website design, SEM, SEO, PPC, and mobile web applications.