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Posted by Sam

Generating Leads in B2B Marketing with Clear Conversion Path

Your B2B business needs new customers on a regular basis to ensure it’s running smoothly. If you’re looking (like everyone is) for B2B lead generation, new names of potential customers who wants to know more about your business, then you need a strong, clear, and effective online marketing strategy.

Many business owners are going through the same phase. Whether it’s a well-established businesses or a startup coming out of the ‘Break-Even Point’, they are always searching for new potential customers to expand their business further. Everyone wants to come out of this phase, but, the cycle of business to business lead generation is a Labyrinth where you cannot find a way to escape unless you have a clear vision and strong strategy.

Around 80% of business owners don’t realize that they need to try different concrete B2B marketing strategies to find a way to escape, rather than just going with the traditional techniques (Emails, Tele-calling, etc.), that do not get the expected ROI and are lost in the labyrinth. 30% of business owners don’t even realize that they are caught in this maze. Many people get frustrated at this point and start using other conventional trial and error techniques without doing research, which not only consumes your time, but also diverts your attention from your core business. Unless you are unclear with the problem you are facing, you cannot find the solution. The remaining 20% were focused, which is why they have succeeded. What did they do to succeed?

As they say – “It isn't that they can't see the solution. It is that they can't see the problem.”

While making a marketing strategy or lead generation strategy, we always map ‘Plan A’ and ‘Plan B’ for alternative options in case the first plan doesn’t work. Here we make a common mistake of going with conventional marketing techniques for both plans. What if plan B also fails? This is where modern Digital Marketing techniques come in handy.

Like conventional marketing, digital marketing strategies are also a vast area to explore, but most businesses are not aware that digital marketing is the key that leads them out of the labyrinth. Gone are the days where we were dependent upon traditional techniques. Digital marketing techniques like National/Local SEO and SMO have a proven record so far when it comes to business to business lead generation. These are the best digital marketing techniques which the remaining 20% of businesses use to ensure a consistent flow of lead generation. Instead of getting frustrated, they make it a game and enjoy doing so. In simple words, digital marketing is a tool to predict lead generation.

Before investing in any marketing technique for revenue generation, remember that the lead generation process starts by finding where your target market lives on the web.

Sam

About The Author Sam

Sam is the president at Lore Digital Marketing focused on growth strategies, brand building and inbound marketing excellence for clients across industries. He is HubSpot certified inbound marketer, business leader, and MarTech adviser. Sam is passionate about developing and implementing strategies using effective marketing tools that impact marketing & sales, improve ROI and create inspiring brands.