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Posted by Sam

Importance of Approaching A Good Digital Marketing Agency For Generating B2B Leads

The Importance of Hiring a Reputable Digital Marketing Agency for Generating B2B Leads


Today, many digital marketing agencies promise to fill up your sales funnel with leads. Many of them succeed in their commitment to bring leads to your business. However, have you ever given a second thought to how useful those leads are? If they're not Marketing Qualified Leads (MQL) or Sales Qualified Leads (SQL), you could be doing better, especially for business-to-business (B2B) marketing. Leads are opportunities, so you should always be looking for quality leads to increase your business.

A good digital marketing company will always focus on quality lead generation. Quality leads, most of the time, are the end users that convert to clients. A digital advertising agency that sticks to tried and true methods will soon fall behind. Quality digital marketing services will think outside the box to find creative online marketing solutions.

How a Modern Digital Marketing Agency Generates Quality B2B Leads

  • Attract Social Traffic

    Many businesses assume that social media marketing is the best approach for business-to-client (B2C) marketing. It works equally well for B2B businesses if utilized effectively. It's important to understand that the main benefit of social media is to drive traffic to a website. Choosing the right audience on social media is crucial.

  • Don't Forget Email Marketing

    Many businesses also assume that email marketing is an outdated method of lead generation. In fact, this so-called outdated method proved to be one of the best sources of B2B lead generation. It makes targeting your desired audience much easier. As long as you’re able to engage your audience and entice them to take action, an email marketing campaign can be very effective.

  • Market Your Content

    An important part of an SEO strategy is writing engaging and effective content. However, marketing that content effectively is more important. It's possible to generate numerous B2B leads by attracting them with content relevant to their needs. Insightful articles, videos, ebooks, and even whitepapers prove valuable to B2B leads.

  • Personalized Engagement

    The best digital marketing solutions create content that gathers reactions in the form of comments, and then uses those comments to engage with potential leads directly. Engagement can create conversations, which increases the likelihood of sales conversions. Resources like social media and blogs work well for personalizing user engagement.

    At Lore Digital Marketing - a preferred digital marketing company in Boston - we believe that lead generation should not be strictly divided into categories like B2B and B2C. Lead generation should simply be about generating high-quality leads. There’s no reason these methods can’t be involved in B2B lead generation, but it takes the best digital marketing agency to see it.

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About The Author Sam

Sam is the president at Lore Digital Marketing focused on growth strategies, brand building and inbound marketing excellence for clients across industries. He is HubSpot certified inbound marketer, business leader, and MarTech adviser. Sam is passionate about developing and implementing strategies using effective marketing tools that impact marketing & sales, improve ROI and create inspiring brands.