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Posted by Sam

Mobile-Friendly Website Design: The Right Approach for Startups

One of the main reasons why startups deal with failure in online marketing is due to the lack of a mobile-friendly, business website. Businesses are now realizing that they have to adapt to the growing amount of smartphone users by using mobile-friendly website designs. A mobile friendly website design is now a must for all startups, and the right web design for small businesses is extremely important to succeed.

Why a Mobile-Friendly Website Design is the Best Approach for Startups

  1. Increasing Mobile Traffic

    Mobile internet usage has grown exponentially in recent years, with more people than ever using the internet on their smart-phones. Many surveys and statistics have proved that mobile visitors account for over 50% of your website's views; mobile phones and tablets are the preferred devices for internet searches, rather than desktops. By creating a user and mobile-friendly website that is enjoyable for all visitors, you and your business will benefit greatly!

  2. Higher Ranking in Google Search

    As a startup, your website might struggle to compete with other companies to get a place on the first page of search engine results. Having a mobile-friendly website design will provide your business a better chance to rank higher in Google. As per a recent announcement by Google, mobile-friendly websites will be preferred in the search engine results.

    “Make sure your site is ready for mobile-friendly Google search results” - Google

    Following this advice will help increase your website’s chances of being discovered and viewed by potential customers on search engines; especially Google.

  3. Faster Loading Time

    Is your website taking too long to load? End users will switch over to faster working websites, causing you to lose potential clients.

    Studies show that 6 out of 10 online users will leave a website if it doesn’t load within 6 seconds. Even if your website loads in time, but continues to perform slowly, the results would remain the same. Clientele would be forced to visit your competitor’s websites and use their services instead. Your website should offer a good user experience on desktop computers as well as on mobile devices. Without a mobile-friendly website design, mobile visitors will deal with difficult layouts, slow navigation throughout your website, and ultimately choose to use a different site for their needs.

  4. Lower Bounce Rate

    The percentage of rejection that a website faces after visitors have viewed its pages is called a ‘bounce rate’. The lower your bounce rate on a website, the better, because this means your visitors are staying on your website to read your content and view your site properly. With a proper business website and high functioning, responsive pages across all platforms including tablets and smartphones, you ensure your website visitors an engaging experience that will help to improve your website’s ranking.

  5. Enhanced User Experience

    Due to the fact that 50% of website visitors are on mobile devices, it’s even more important for not only startups, but every business, to have a high-functioning site on all platforms. Navigating a non-mobile-friendly website can be a frustrating experience for anyone, and when someone intends to use that website for a service and cannot, it becomes even more difficult. Whether facing difficulty zooming, clicking the incorrect button, or anything else that may go wrong, with an outdated platform, no one will want to use a website that performs poorly.

    A mobile-friendly business website design always changes its size and adjusts its layout to fit the device it is being viewed on. This makes it much easier for mobile visitors to navigate your business’ website and will encourage them to come back again. If you want to provide your customers with the best experience on your website, these are definitely the reasons to do so.

    If you are looking for a mobile-friendly website design and more, Lore Digital Marketing of Boston, Massachusetts can help!

Lore Digital Marketing is a preferred and affordable web design company in Boston, MA. Our professional web design services will help you to achieve a modern and professional mobile-responsive website design at an affordable price.

Sam

About The Author Sam

Sam is the president at Lore Digital Marketing focused on growth strategies, brand building and inbound marketing excellence for clients across industries. He is HubSpot certified inbound marketer, business leader, and MarTech adviser. Sam is passionate about developing and implementing strategies using effective marketing tools that impact marketing & sales, improve ROI and create inspiring brands.