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Posted by Sam

Search Engine Optimization vs. Social Media Marketing: Which Is Best for Your Business

SEO vs. Social Media Marketing: Which Is Best For Your Business?


When developing a marketing strategy, entrepreneurs should include two options for promoting their business: Search Engine Optimization (SEO) and Social Media Marketing (SMM). Although they are both part of a digital marketing strategy, they are separate from each other. Here’s where business owners become confused about which one is best for their business. Very often, they opt for either local SEO services, or hire a social media marketing agency. Sometimes firms may approach a company for the purpose of search engine optimization without verifying the quality of the work they will receive in return. Before you approach any social media agency, SEO agency, or make any decisions, make sure you know all the facts!

The Importance of SEO For Your Business

The proper implementation of search engine optimization strategies for your website creates an opportunity to rank on the first page of popular search engines like Google, Bing, and Yahoo. This approach ultimately increases the number of visitors and page views a website receives.

The Importance of Social Media Marketing For Your Business

Social media marketing plays a crucial role when using the internet to promote a product or service. It is cost-effective and the best way to get your brand to go viral. With multiple social media platforms like Facebook, LinkedIn, Twitter, etc. you can reach, very quickly, a huge audience who will in turn help promote your brand.

Let’s compare SEO and SMM using a rubric of standard parameters that should be considered when evaluating a marketing campaign. By the end of this blog, you should have enough background knowledge to make an informed decision.

Sr. No. Parameters Search Engine Optimization Social Media Marketing
1 Concept

The process used to rank on  search engines like Google, Bing, etc.

Promote your business through social media platforms like Facebook, LinkedIn, Twitter, etc.

2 Time for ROI

The process is slow and can take months to achieve the desired results.

Social media posts appear instantaneously and can go viral quickly - in real time.

3 Content Reach

Reaches a smaller audience  than Social Media.

Reaches a larger audience than Search Engine Optimization.

4 Content types

Informative and researched content is preferred e.g. ‘how to’ topics.

Content that includes emotions and reflects the consumer’s persona are preferred.

5 Formats

Detailed text is preferred.

Visuals create more impact than text.

6 Audience Intent

More likely to buy, but less likely to share.

Less inclined to buy, but more expected to share.

7 Effort

t is a continuous process, the impact of SEO builds and becomes more organic with time. Fresh updates monthly are preferred.

It is a continuous process, the impact of social media can be fleeting or lasts for a day or two. Continuous input and updates are required.

8 Analysis

The results are easy to record and detail into a report with the help of publishing tools.

Results of like, share, who purchased etc. can be recorded and noted, but, it is hard to make a report.

9 Interdependence

Ranking and links are results of social activities like PR. Skills such as list building, outreach, and pitching are critical to SEO.

High ranking content drives the search traffic to social media sites. This approach increases the hit ratio of followers, comments, and shares.

Ultimately, your success will depend on how well you can balance both SEO and SMM. A perfect blend of SEO and Social Media can drive more business as opposed to using just one of the two.

Making sure that you have the correct balance of SEO and SMM requires a proper marketing plan that focuses on a specific audience or group of customers on specific social platforms. Streamlining your updates, blogs, and focused keywords used in your website on a regular basis will perpetuate the organic nature of SEO and SMM.

While sharing content within social networking communities, proper titles and headers matching your content should be used. Relevancy of the title to the content and the website you are posting to will increase your opportunities to gain traction within search engines. Remember, the more frequent the updates are to your social media pages, the more search engines will be attracted to your website’s URLs, helping to increase your SEO overall.

If you are looking for a social media agency in Boston or local SEO services, Lore Digital Marketing can help you with all your digital marketing needs.


About The Author Sam

Sam is the president at Lore Digital Marketing focused on growth strategies, brand building and inbound marketing excellence for clients across industries. He is HubSpot certified inbound marketer, business leader, and MarTech adviser. Sam is passionate about developing and implementing strategies using effective marketing tools that impact marketing & sales, improve ROI and create inspiring brands.