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Posted by Sam

The Benefits of Local SEO Services for Small Businesses

As the owner of a small business, most of your customers are probably in your town or at least in the towns surrounding you. When searching for local services people always search by location. For example, someone in Boston using the internet to find an electrician will always include ‘Boston’ in their search. The result will be a list of electricians in that specific location or the surrounding towns. If you already use local SEO services, you know that when your business category is searched locally, your name appears on the list. However if, as a small business, you believe that local SEO services are not an affordable option, then think again. As a business (we believe no business is too small) there are digital marketing companies who will help you by providing you with affordable, Local SEO services. As a result, your business’s name will appear when a local search is done for your business category.

It is also good to know that when a search is done using a mobile device with the “location” setting ON (and most people do): Google prefers to show the results that apply for the location of the device anyway. Taking all this into account - when deciding if local SEO services are right for you - it is helpful to consider the additional benefits that local SEO services offer.

  1. Increase Your Visibility

    Even though every small business has local customers, every business, irrespective of size, will benefit from engaging in services from a proper local SEO company. Using expert, local SEO services will ensure that your business receives maximum visibility in the search results, by making sure that your business appears on the first page of those search results.

    According to Search Engine Journal:
    75% of users never scroll past the first page of search results.

  2. Targeted Website Traffic

    People searching for local services or products include their location in their search. If you offer one of these services or products, this end user is your target audience and who you want to reach. This is referred to as ‘Targeted Website Traffic’. A skillful provider of affordable search engine optimization services will bring targeted traffic to your website. Once there, targeted traffic becomes strong contenders to become your next customers.

  3. Local Lead Generation

    When a search is fine-tuned by adding the location, your chances of being at the top of the search result increases. The fact that your business is listed at the top of the search results intrinsically increases the searcher’s trust in your services or products. This becomes a good source of local lead generation.

  4. Local Reputation

    When your business is listed at the top of the search results, your reputation becomes renowned. This is especially true for small businesses. With affordable SEO services, your business will no longer be unknown. As a business with a physical presence in the local community and a strong presence in local search results will contribute considerably to shaping your local reputation.

  5. Quality of Backlinks and Citations

    The quality of backlinks and citations is always important when considering gaining preference in search result listings. Being referred by local business directories always adds to the value of your business website.

    All the benefits of affordable SEO services are linked to each other and when applied, ultimately result in business growth. Affordable small business SEO doesn’t mean you have to compromise on the quality of services you receive. Make sure you choose the right local SEO company!

    Lore Digital Marketing, a local SEO company in Boston, specializes in local SEO services for businesses of all sizes. Our expert competitor analysis allows us to grow small businesses into a business that your competitors will aspire to be.

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About The Author Sam

Sam is the president at Lore Digital Marketing focused on growth strategies, brand building and inbound marketing excellence for clients across industries. He is HubSpot certified inbound marketer, business leader, and MarTech adviser. Sam is passionate about developing and implementing strategies using effective marketing tools that impact marketing & sales, improve ROI and create inspiring brands.