Should I Hire a Digital Marketing Agency or an In-House Team?
Digital Marketing Agencies Vs. In-House Teams
A common question for all businesses is whether to hire a digital marketing agency or use an in-house marketing team. It’s a tough call to make since businesses have to increase sales to maintain profit margins. The answer to this question might be considered biased from a digital marketing company. However, after considering the facts and bottlenecks of marketing, we'd like to share some information that may help you make the right decision.
Identifying the Bottleneck
Let’s consider two situations.
If you’re a start-up:
When you're a start-up, you definitely look for candidates who can handle all your digital marketing activities. While onboarding a single person is possible, it becomes a question of quality. Digital marketing consists of different activities, ranging from website optimization and SEO to paid campaigns. Is one person skilled enough in all aspects of marketing to fill all of these shoes at once? If yes, then you’ve hired a gem. If not, you’ll end up compromising productivity.
If you’re an established business:
The good thing about running an established business is you have the luxury to hire different candidates with different sets of digital marketing skills. In that case, you can expect quality output from each specialized digital marketing activity. However, how long will that last? Most businesses don’t require a Google AdWords campaign expert, a designer, and a Facebook manager throughout the entire year, even if they would benefit from all of those roles. Although most online marketers are extremely creative, working on redundant tasks often creates boredom. You’ll end up investing in resources that might only require a few hours or a few days worth of work, which hurts efficiency.
Justifying the Answer
After understanding what causes a major bottleneck, we'd like to justify the answer with some practical benefits of outsourcing your digital marketing activities.
We mentioned that hiring full-time employees with different skill sets for only a few days worth of work turns out to be expensive. Also, the machines, software, and tools required for digital marketing activities adds to a company's expenses. Digital marketing agencies, meanwhile, already have the experts and the software needed for each activity.
Maintain Your Existing Efficiency:
Businesses, in order to avoid investing in new resources, often delegate marketing responsibilities to existing employees. It might turn out to be an extremely cost-effective solution. However, the employee now needs to spend time to focus on other tasks, which takes time out of their usual daily tasks. This will ultimately affect your day-to-day productivity, put pressure on your employees, and lower employee morale. Digital marketing companies, meanwhile, understand the effective ways to ensure ROI from your digital marketing strategy..
Staying Up-to-Date With Trends:
In digital marketing companies, employees usually share their ideas and the latest trends with their peers to keep themselves updated with the industry. You'll miss out on this advantage when you have a single marketer or a small team within your company. For instance, it’s necessary to know effective ways to create brand awareness and sustain brand loyalty.
Whether you’re hiring an in-house team or a digital marketing agency, both require a substantial investment. Before you make a decision, it’s necessary for you to analyze your business, understand your budget, and determine the optimal choice.
Lore Digital,a digital marketing company in MA, has helped many businesses of different sizes and industries in executing a well-researched, digital marketing strategy. We’re known for designing consistent digital marketing strategies for businesses, within their marketing budget. Call us or drop us an email today - we’ll get back to you with the best online marketing solution!
Sam is the president at Lore Digital Marketing focused on growth strategies, brand building and inbound marketing excellence for clients across industries. He is HubSpot certified inbound marketer, business leader, and MarTech adviser. Sam is passionate about developing and implementing strategies using effective marketing tools that impact marketing & sales, improve ROI and create inspiring brands.
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LORE, a digital marketing company in Sturbridge, Boston MA is comprised of a team of skilled experts who take pride in their work by providing businesses with top-notch, unique website design, SEM, SEO, PPC, and mobile web applications.